TRA-DIGITAL

The Art and Science of Blending Traditional and Digital in Strategic Marketing Communications

Revealing Brand Singularity
through Strategy

WHAT IS BRAND SINGULARITY?

The art and science of creating the biggest noise among those for whom a product means the most and for those for whom the product means very little.
Built upon a foundation of solid strategy gleaned from industry, competitive, and opportunity analysis.

Crafting Brand Personality
through Creativity

WHAT IS BRAND PERSONALITY?

Brand personality</strong> is a set of human characteristics that are attributed to a <strong>brand</strong> name<br />
A <strong>brand</strong> personality is equity to which the consumer can relate crafted from creativity and confirmed over time.

Influencing the Right Audience
through Strategic Messaging

WHAT IS MESSAGING STRATEGY?

Reaching the right audience whether in traditional or digital media. Messaging strategy provides the foundation for a marketing or advertising campaign